Clients are going to have questions. Unsurprisingly the questions asked are often the same from all your clients.
They want to know deadlines. They want to know opportunities. They want feedback.
Yet so few firms have a system in place to answer these questions BEFORE a client asks them. In fact firms spend days sending emails and speaking to clients in a reactive mode.
This is hard work for the firm, and not a great experience for the client.
A great way to provide an experience that gets you recommended and referred is to make sure that you answer your clients questions before they get to ask them.
You know what they will want to know. Your job is to always be one step ahead of them.