Currently sat in the dealership waiting for my car to come back to me after a service.

The service cost £330.

  • It included a service
  • A valet inside and out
  • Free roadside assistance
  • Free fix of my air con

It seems cheap to me Not because £330 is inexpensive for a service but because I feel I am getting massive value for the money.

  • Roadside assistance is £80
  • A decent valet is £50-£70
  • Air con fixing (dunno I’m not a mechanic)
  • Service therefore feels super cheap

My point is here… it doesn’t matter about the cost, if the client feels it’s great value. Which is why you must always sell on value never on time taken to complete a job.

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