THE PIONEERING PRACTICE | LIVE

BUILD A MARKETING MACHINE THAT GETS YOU A-GRADE CLIENTS

Live One-Day Training for ambitious and driven accounting partners and their teams

The Pioneering Practice

Live With Amanda C. Watts 

 Get more clients. Earn more money. Enjoy more freedom.

Dear Partner in Practice,

Here’s a very real problem: too many accountancy are busy working with the wrong kind of clients that drain their energy and don’t pay them for the value they provide.  This means the partners never have the type of firm, impact or lifestyle that they want.

Perhaps this is true for you too?

You’re not happy with your income and you’re only partly happy with your life.

So, you do what most ambitious partners do: you read all the books. You pay for outsourced marketing. You get a new website. You do Adwords. You attract the wrong kind of clients.

You work longer hours instead of fewer.

You accept any client that approaches you and your business and home-life is effected.

You raise your prices. You lower your prices. You live in feat or famine.

But nothing changes.

It’s the MARKETING MODEL you’re using that needs to change.

The model that you bought into when you started your accounting practice is unscalable.

You’re firm has hit the point where the only way to earn more is to charge more – which diminishes the size of your market. Or you can start charging less – which increases your workload and reduces the quality of your clients.

To date, you’ve relied on the ‘traditional’ ways of marketing your firm. The tried and tested, passed down from managing partner to managing partner ways. The ways that have been used since before accountants were even allowed to do marketing.

Which is why you are taking on bad clients, working longs hours and not achieving the lifestyle that you want. You are too busy and too tired.

That doesn’t happen for Pioneering Practices.
In the world of the Pioneering Practice – we do things differently. More money, better clients, more freedom.

How differently do things look for a Pioneering Practice?

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3 day weeks

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6 figure partner salaries

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Industry recognition

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Awards

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Excited staff of skilled experts

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Happy clients referring A-Grade prospects

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Predictable practice growth

This is how life looks for a Pioneering Practice.

And you might be thinking “well that looks good, but I don’t think my firm is in that league yet.”

And that is fine. And you are not alone in this thinking.

You need to be partner in a sustainable firm. You need to have a service that you are proud of, that delivers results for your clients that you can stand by, and you’ve got to have been doing it long enough for you to know that the work you do is proven and effective.

£150,000 annual turnover is a good benchmark for entry.

I can’t do this work with beginners.
If your firm is still in startup phase, or you are a sole practitioner, this isn’t for you.

If you fall into that category, sign up for my newsletter, get all the free training that I put out on a weekly basis and come back later when you’re ready.

BUT: if you’re ready to scale up your practice, keep reading, and book yourself a place today on the next Pioneering Practice live event and get my proprietary methods to transform your firms marketing and get more money, better clients and more freedom.

When you come to the Pioneering Practice live event you’ll learn side-by-side with me, in the trenches, exactly how to create a marketing system for your accounting practice that allows you to increase the amount you earn, create a happier team, and how to use tools and methodologies to create a predictable flow of quality leads, that you can convert into A-Grade clients.

But perhaps most importantly, you’ll learn how having an effective and scaleable marketing model for your accounting practice leaves you free to focus on other parts of your practice, and your life.

I wrote a book – also called The Pioneering Practice – that outlines the 9 key strategies that all of my clients use to shake up their marketing and have success.

If – like me – you’re someone that likes to read, then I recommend you grab a copy.

But if you want to take immediate action and start implementing straight away, then the Pioneering Practice live event is what you need.

Get More Clients. Earn More Money. Enjoy More Freedom.

Give me just one day, and I’ll personally build you a marketing model that will transform your accounting practice.

When I do a strategy day for a firm I am behind closed doors with the partners and their marketing team. We don’t just learn. We do. It’s not a seminar room. It’s a work room. For one intense day, I roll up my sleeves (and take of my shoes) and we build.

But these strategy days have only been available to very few.. until now. I’m running a full day Pioneering Practice live event to show you exactly how to create a complete marketing model that runs itself.

Firms happily pay £2000 for a full day training like this with me. But we’ve only just met, and I want it to be easy for you to work with me for the fist time.

I figure if I give you a full day of my best marketing strategies, there’s a very good chance that you’ll ask to work with me to grow your accounting practice in the future. So your ticket to the Pioneering Practice live event is only £197. Come. Learn. Implement.

If you love it, and your partners love it, you’l know where to come when you are ready for more. If you just want to take my strategies and don’t want to go any further, that is ok too. There won’t be any problems and no hard feelings.

And make sure you plan on lunch with your class mates where we’ll continue with deep discussions about how your accounting practice can do more.

All I ask is that if you sign up, show up. Seats are limited, and if you take a seat it means the someone else can’t.

All killer. No filler.

Here’s what we’ll cover at the live event.

Authority Building

You’ll have the exact steps your need to de-commoditise your services and stand out in a crowded marketplace.

Marketing Automation

You’ll discover the automated marketing sequences that consistently bring in a flood of new leads, and convert them into high paying clients

Event Selling

You’ll learn how to fill your own events and convert attendees into A-Grade clients in 90 minutes or less

Talk of the town.

Here’s what other accountants have said about working with me.

“Amanda provided us with plenty of advice, a focused marketing plan addressing all our areas for development and we created new ideas on how to further support our accounting firms, their clients and their staff. Her passion and focus meant we covered a lot of ground in the day. Her warm personality meant we all thoroughly enjoyed it though – always professional, we had fun and learnt a lot.  Louise Norbury IAPA
“Amanda has helped me define my niche and what makes me different from all other bookkeepers.  I now have a content marketing plan for the next 12 months with clear goals for each quarter, month & week which will make the process easier to manage and seem less daunting.” Richard Preece MIAB Wellfield Bookkeeping & Accountancy
“Sometimes you think you know everything about marketing, but when you meet Amanda, you realise that she does too….and more. Her approach is thorough and considerate, fully understanding where are you and also what you can achieve. At no time are you felt under pressure to deliver what you may not be able to. Her professional team are there to support you and make gains.” Robert Frith Frith & Co Chartered Accountants & Auditors
…Amanda broke down my whole current business and pointed out the gap in my product offering and within a few hours we have a new product that is going to feed my current business with qualified leads, raise my profile and increase my income.  Amanda’s ability to break it down and make it a process is the best I have ever seen in 10 years of running my business.” Gary Das Active Brokers
“Thank you, Amanda, for an amazing morning of strategy planning! You have an enviable ability to collect disparate facts and mould a path which is both logical and interesting to follow.” Terry Peers Crocus Bookkeeping
“Amanda helped me to get focused, pick a niche and market my services only to that specific niche. In just two months we have created a marketing strategy from scratch. The most important thing is that, with all my marketing materials and strategy, now I feel like I have a business that stands out from the crowd.” Marcin Lignowski LA Accounting
“Amanda understands very well what accountants go through when marketing to clients. I had a fantastic afternoon with her today. She gave me lots of positive advice and drafted a mail shot letter for me. For the first time in a while I can see a way forward.” Frances Conn Figureweave Accountancy

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