How To Stand Out In A Commoditised Profession

How To Stand Out In A Commoditised Profession

It would be fair to say that at this point you would expect me to tell you to be a trusted advisor. This is what many of the industry “gurus” are saying is the way to stand out in a more and more commoditised profession. But this is not what this article is about....
British Accounting Marketing Awards 2018 Winners

British Accounting Marketing Awards 2018 Winners

The winners of the first British Accounting Marketing Awards were announced at a presentation on Wednesday 23rd May, at Accountex last week.The awards had entrants from all over the UK in 4 categories, each category highlighting a different form of marketing used by...
Why Marketing Is Too Important To Be Outsourced

Why Marketing Is Too Important To Be Outsourced

The other day I was having a conversation with an accountant who wanted to join our Pioneering Practice Marketing Training Programme. During the call, they were telling me how frustrated they were that they had outsourced their blogging and social media marketing but...
Accountancy In A Connected 24/7 World

Accountancy In A Connected 24/7 World

With the rise of mobile being the hub of all transactions, people are more “connected” than ever before. People run their banking from their smartphone, pay for travel with their smartphone, communicate through social media with their smartphone. The era of banking...
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