5 Traits Of A Good Marketer

5 Traits Of A Good Marketer

The accounting profession has changed, and the days of relying on referrals are no longer sustainable. This means that you need to embrace marketing within your firm. But herein lies a problem. Many people employed in your firm (including you) might not have the...
How To Attract 300 Leads To Your Event

How To Attract 300 Leads To Your Event

Something came up with a client yesterday. We were talking about events, and they had put together a plan to have a monthly event, and hoping to attract 300 people at a time.He’s been watching a couple of other accounting firms who are having huge success with events....
The Power Of The Words Not Yet

The Power Of The Words Not Yet

There is great power in the words “not yet”.I remember Carol Dweck gave a TEDx talk about a high school in Chicago. Students had to pass a number of courses to graduate and if they didn’t pass the course they got the grade “not yet”.Which is fantastic. Because...
3 Things To Simplify In Your Accounting Firm

3 Things To Simplify In Your Accounting Firm

For years I overcomplicated things in my business. This was making my life difficult and I started to ask myself the question – How can I simplify things so I can multiply my life?Last week I had a full day strategy session with a client of mine. When he came to...

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