I was lucky enough to be asked to speak at this years Intuit Quick Books Connect event on the 27th and 28th February. I presented on the same topic three times over the two day event and am really happy that I could, because it is such an important message.
The talk I gave was ‘How to build a strong digital brand that will attract and keep new clients’. No matter what you do, having a a strong digital presence is so important.
Even if your accounting practice isn’t embracing the digital aspects of modern living, your clients are. They will expect your practice to be a part of that landscape because that is where they live. If you aren’t playing The Google Game™ then they will go with a firm who is.
I cover all of this and more in the presentation below.