How to stand out: There is one thing in the marketplace that will differentiate your accounting practice from every other practice out there. And no, the magic pill isn’t knowing your values, niching or your marketing message (although these are important). It is YOU....

When sending email newsletters many accountants have the tendency to regurgitate industry news or talk about their achievements. DO NOT DO THIS Instead, balance your newsletter content to be 90% educational and only 10% promotional. If you want to be seen as vital and...
An Interview With My Firms App

An Interview With My Firms App

We are very excited to have MyFirmsApp as the sponsors of the inaugural British Accounting Marketing Awards. One of the reasons why they are an excellent fit with the awards is because they understand the power of building relationships with clients, and how it is...
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