Test Fast, Fail Fast

Marketing that you can’t measure is failed marketing. Sure, maybe you will spend some money on advertising in a newspaper or magazine, and maybe you will see uplifts in enquiries around the time you ran the advertising, but can you be clear that it was the advertising...

Four Thoughts For The Day

1. For your marketing to be successful you need to get your message out to the world. And what you say is a lot less important than how you say it. 2. When it comes to your market, who they are to you is a lot less important than who you are to them. 3. You can chase...
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