who we are

Founded by Amanda C. Watts, TwentyTwo is an agency of brand and marketing strategists, trainers, designers, developers and expert consultants. We work with forward thinking and proactive accounting firms.

About Amanda C Watts | Marketing Trainer For Accounting Firms | TwentyTwo Agency

About Amanda

Amanda inspires leading firms of accountants to use marketing to grow their business. She is the founder of TwentyTwo Agency, an Amazon bestselling author, mentor for Virgin Start-Up and creator of The Relationship First Method™. She speaks regularly on marketing and branding and has helped over 500 companies launch and grow across the globe since 2009.

Amanda now works solely with accounting firms helping them to attract more high value clients, to be create more profit and more time in their practices.

Her new book “The Pioneering Practice” is out now and available to buy on Amazon. Click Here To Buy Now 

Our Team

TwentyTwo is excited to have some exceptionally talented people working with us.  Combining all their skills we have created a high performing team who wants nothing more than to see your accounting firm succeed and grow.

Amanda C. Watts Founder | Brand And Marketing Expert For Accountants | TwentyTwo Agency

Amanda C. Watts

Co-founder. Leading brand and marketing expert.

Matthew J. Watts | WordPress Web Designer | TwentyTwo Agency

Matthew J. Watts

Co-founder & Operations Director. Chief web designer.

Lucy Arterton | Accounting Expert | TwentyTwo Agency

Lucy Arterton

Accounting expert, entrepreneur and customer experience analyst.

Katie Bell | Graphic Designer | TwentyTwo Agency

Katie Bell

Graphic designer, trainer and business owner.

Ben Arterton | Progammer | Marketing Assistant | TwentyTwo Agency

Ben Arterton

Programmer. Marketing and administration assistant.

About TwentyTwo

In numerology, 22 is known as the Master Builder, and is often called the most powerful number in the Universe.

The Master Builder can create something from nothing, not simply for self-fulfillment, but to bring joy and success to others. TwentyTwo is able to turn lofty dreams into realities. It is confident, pragmatic, ambitious, pioneering and disciplined. TwentyTwo is a grandiose thinker with great confidence and leadership qualities.  TwentyTwo is solution minded and systems orientated.

This is exactly what we want for our clients, and the accounting industry.  To be confident, ambitious, innovative and pioneering. To create, and in turn bring success to others.


“Amanda helped me to get focused, pick a niche and market my services only to that specific niche. In just two months we have created a marketing strategy from scratch. The most important thing is that, with all my marketing materials and strategy, now I feel like I have a business that stands out from the crowd.”

Marcin Lignowski
LA Accounting

“Worked with Matthew on developing sales content for our Accounting Practice website and lead generation campaigns. Matthew really knew his stuff and delivery times were exceptional. Highly recommended!

Dan Ryder
Level Accountants

“Amanda understands very well what accountants go through when marketing to clients. I had a fantastic afternoon with her today. She gave me lots of positive advice and drafted a mail shot letter for me. For the first time in a while I can see a way forward.

Why not ask Amanda for advice yourself if you’re looking for more clients? Her sensitivity and professionalism are just what we accountants need.”

Frances Conn
Figureweave Accountancy

“Amanda and I connected through social media after I read some content that really resonated with me and was hugely valuable…

…Amanda broke down my whole current business and pointed out the gap in my product offering and within a few hours we have a new product that is going to feed my current business with qualified leads, raise my profile and increase my income.  Amanda’s ability to break it down and make it a process is the best I have ever seen in 10 years of running my business.”

Gary Das
Active Brokers

“Amanda has helped me define my niche and what makes me different from all other bookkeepers.  I now have a content marketing plan for the next 12 months with clear goals for each quarter, month & week which will make the process easier to manage and seem less daunting.

Amanda has a great insight into the accountancy/bookkeeping profession and is able to provide clear & relevant marketing & content advice to help a business grow and stand out from the crowd.”

Richard Preece MIAB
Wellfield Bookkeeping & Accountancy

“Thank you, Amanda, for an amazing morning of strategy planning! You have an enviable ability to collect disparate facts and mould a path which is both logical and interesting to follow.

I won’t say that everything suggested today is high on my list of ‘things I would do for fun’ just yet but as sensible, actionable and measurable business steps to fast track my goals it’s absolute rocket fuel! Your energy and creative drive are staggering, thank you for showing me how to bring my vision to life.”

Terry Peers
Crocus Bookkeeping

“Sometimes you think you know everything about marketing, but when you meet Amanda, you realise that she does too….and more.

Her approach is thorough and considerate, fully understanding where are you and also what you can achieve. At no time are you felt under pressure to deliver what you may not be able to.

Her professional team are there to support you and make gains.”

Robert Frith
Frith & Co Chartered Accountants & Auditors

“eTax ZONE has been working with TwentyTwo Agency for a little over a month and in this time the progress has been phenomenal. We initially worked on the strategy of my accounting practice and really understanding our ideal clients to make marketing efforts more fruitful. Amanda and her team then helped produce the ebook, a video script and clarified our marketing message…

…TwentyTwo Agency are great communicators, supportive and cared for me and my accounting firm. I would not hesitate in recommending them to any business that would like a clear marketing strategy and support in executing it.”

Sadaf Inayat
eTax Zone

Curious? Want To Know More…

Are you overwhelmed with all the marketing options available to get clients? Would you like a strategy that you can implement in your accounting practice without having to waste thousands on outsourcing.

Book a complimentary 15 minute consultation with Amanda C. Watts. In this call you will:

  • Get clear on what you’re doing well,
  • Discover what you should be doing
  • Find out what’s stopping you from getting A-Grade clients.

Click on the button below to book now.

Book A Free Consultation With Amanda C. Watts | TwentyTwo Agency
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